The Apothecary

Core formulas:

For daily use. Available to active members who have signed the BMNF Membership Agreement.

Pulse modules:

Short, timed courses, with or without Modifiers. Assigned only after an individual consultation, with dose, duration, and monitoring set case by case with the treating veterinarian.

Modifiers:

Added to a plan when a case calls for them.

Not available:

We do not sell formulas to the general public.

Why can't I just buy this?

We would like it to be that simple, and we know how that sounds to someone with a sick animal. The rules that apply to animal health products limit how formulas can be named, described, and sold. As we read them, those rules are unfair, and they do not serve pet owners well. A formula matched to one animal's case, with dosing and monitoring set by a veterinarian who knows that animal, is a different thing from a product on a shelf. So we put the relationship first: membership, then consultation when a case calls for it. It is slower than clicking “buy.” We follow the rules as we read them, and we are working to make this easier.

Membership opens Winter 2026-27.